{"object":"x_engagement_insights","version":"1.0","status":"ok","url":"https://playersells.com/insights","self":"https://playersells.com/insights/data.json","computedAt":"2026-10-29T01:24:10.391Z","windowDays":30,"license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/","terms":"Reuse of these aggregate findings is permitted, including in AI-generated answers, with attribution to PlayerSells. The licence covers the derived statistics only, not the underlying post text."},"citation":"PlayerSells. \"X Engagement Insights.\" PlayerSells X Engagement Insights. Data measured 29 October 2026. https://playersells.com/insights","methodology":{"url":"https://playersells.com/insights#methodology","technique":"Public posts are collected per account and replies and reposts are discarded. Within each account, the median engagement of the posts in a bucket is compared against the median engagement of that same account's posts outside it, producing one ratio per account. The reported effect is the median of those per-account ratios, with a distribution-free 95% interval around it. Account size therefore cancels out instead of being re-measured, and the unit of evidence is the account rather than the post, because posts inside one account are not independent observations of how the platform behaves.","effectDefinition":"An effect of +10% means the typical measured account earned 10% more engagement on posts in that bucket than on its own posts outside it. The interval beside it is a 95% confidence interval on that figure; where the interval spans zero the page reports no measurable difference rather than a small effect. It is not a click-through rate and not a guarantee for any individual account.","windowDays":30,"excludes":["replies","reposts"]},"uncertainty":{"confidenceIntervals":true,"method":"Distribution-free 95% interval over the per-account multiples, computed by the ingestion engine. Reported on every finding as effectLoPct and effectHiPct.","reported":["effectLoPct","effectHiPct","accounts","accountsAgreeing","n","medianMultiple","p90Multiple"],"significanceRule":{"intervalExcludesZero":true,"minimumAccounts":30,"description":"A finding is marked significant only when its 95% interval stays entirely on one side of zero AND at least 30 independent accounts contributed a comparison. Everything else is reported as no measurable difference rather than as a small effect."},"unitOfEvidence":"accounts, not posts. Posts within one account are not independent observations of how X behaves, so `accounts` is the evidence count and `n` is descriptive scale only.","spreadNote":"medianMultiple and p90Multiple describe the spread of the underlying distribution across accounts. They are not the confidence interval; that is effectLoPct to effectHiPct."},"scope":{"population":"X (Twitter) accounts tracked in the PlayerSells directory that have been scanned often enough to produce a stable median.","accountsMeasured":353042,"postsCollected":14421824,"medianEngagementRatePct":0.18825,"caveat":"The accounts in this population run from about 1,000 followers to the largest on X and lean heavily toward the large end, because the post scan reaches the biggest accounts first. Engagement rate falls steeply with follower count, so these figures describe mostly large accounts and must not be applied to small ones.","benchmarksUrl":"https://playersells.com/insights/engagement-rate-benchmarks"},"pages":[{"question":"What is a good engagement rate on X?","url":"https://playersells.com/insights/engagement-rate-benchmarks","summary":"Engagement rate percentiles across every large X account we measure, with the median, the quartiles and the gap between mean and median."},{"question":"What time should you post on X?","url":"https://playersells.com/insights/best-time-to-post","summary":"Median engagement by hour of the day in UTC, all 24 hours, with the hours that measurably underperform called out."},{"question":"What is the best day to post on X?","url":"https://playersells.com/insights/best-day-to-post","summary":"Median engagement by day of the week, including the one weekday that measurably underperforms every other."},{"question":"Do links hurt reach on X?","url":"https://playersells.com/insights/links-and-reach","summary":"Posts with an outbound link measured against posts without one - the largest single effect in the dataset."},{"question":"Do images get more engagement on X?","url":"https://playersells.com/insights/images-vs-text","summary":"Posts carrying an image or video measured against text-only posts, with video split out separately."},{"question":"Does post length affect engagement on X?","url":"https://playersells.com/insights/tweet-length","summary":"Median engagement across four length bands, from under 80 characters to over 280."},{"question":"Do hashtags work on X?","url":"https://playersells.com/insights/hashtags","summary":"Median engagement by hashtag count, and what happens to the effect once the sample is large enough to see it."},{"question":"What changed in the X research, and when?","url":"https://playersells.com/insights/changelog","summary":"A dated log of every finding this research loop published, revised or withdrew, with the run that changed it. Findings are corrected for multiple comparisons and re-tested on every pass."}],"findings":[{"id":"hour_utc:21","dimension":"hour_utc","bucket":"21","label":"21:00 UTC","question":"What time should you post on X?","statement":"21:00 UTC: no measurable difference from the same accounts' other posts, measured across 21159 accounts and 115843 posts in the 30 days to 2026-10-29.","effectPct":-0.5,"effectLoPct":-1.46,"effectHiPct":0.49,"effectRange":"-1.5% to +0.5%","significant":false,"accounts":21159,"accountsAgreeing":10655,"n":115843,"medianMultiple":0.995,"p90Multiple":2.893,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:23","dimension":"hour_utc","bucket":"23","label":"23:00 UTC","question":"What time should you post on X?","statement":"23:00 UTC: no measurable difference from the same accounts' other posts, measured across 17681 accounts and 90238 posts in the 30 days to 2026-10-29.","effectPct":-1.16,"effectLoPct":-2.38,"effectHiPct":-0.03,"effectRange":"-2.4% to -0.0%","significant":false,"accounts":17681,"accountsAgreeing":8976,"n":90238,"medianMultiple":0.988,"p90Multiple":3.012,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:20","dimension":"hour_utc","bucket":"20","label":"20:00 UTC","question":"What time should you post on X?","statement":"20:00 UTC: the typical X account earned 1.2% less engagement on these posts than on its others (95% interval -2.2% to -0.3%), measured across 23025 accounts and 131352 posts in the 30 days to 2026-10-29.","effectPct":-1.21,"effectLoPct":-2.16,"effectHiPct":-0.33,"effectRange":"-2.2% to -0.3%","significant":true,"accounts":23025,"accountsAgreeing":11705,"n":131352,"medianMultiple":0.988,"p90Multiple":2.827,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:0","dimension":"hour_utc","bucket":"0","label":"00:00 UTC","question":"What time should you post on X?","statement":"00:00 UTC: no measurable difference from the same accounts' other posts, measured across 17059 accounts and 88974 posts in the 30 days to 2026-10-29.","effectPct":-1.4,"effectLoPct":-2.4,"effectHiPct":-0.01,"effectRange":"-2.4% to -0.0%","significant":false,"accounts":17059,"accountsAgreeing":8659,"n":88974,"medianMultiple":0.986,"p90Multiple":3.008,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:22","dimension":"hour_utc","bucket":"22","label":"22:00 UTC","question":"What time should you post on X?","statement":"22:00 UTC: the typical X account earned 1.6% less engagement on these posts than on its others (95% interval -2.7% to -0.4%), measured across 19135 accounts and 100076 posts in the 30 days to 2026-10-29.","effectPct":-1.58,"effectLoPct":-2.67,"effectHiPct":-0.37,"effectRange":"-2.7% to -0.4%","significant":true,"accounts":19135,"accountsAgreeing":9758,"n":100076,"medianMultiple":0.984,"p90Multiple":2.906,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:18","dimension":"hour_utc","bucket":"18","label":"18:00 UTC","question":"What time should you post on X?","statement":"18:00 UTC: the typical X account earned 1.9% less engagement on these posts than on its others (95% interval -2.9% to -1.0%), measured across 26287 accounts and 148930 posts in the 30 days to 2026-10-29.","effectPct":-1.92,"effectLoPct":-2.86,"effectHiPct":-0.97,"effectRange":"-2.9% to -1.0%","significant":true,"accounts":26287,"accountsAgreeing":13467,"n":148930,"medianMultiple":0.981,"p90Multiple":2.84,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:1","dimension":"hour_utc","bucket":"1","label":"01:00 UTC","question":"What time should you post on X?","statement":"01:00 UTC: the typical X account earned 2.0% less engagement on these posts than on its others (95% interval -3.3% to -0.9%), measured across 17331 accounts and 89757 posts in the 30 days to 2026-10-29.","effectPct":-1.98,"effectLoPct":-3.3,"effectHiPct":-0.88,"effectRange":"-3.3% to -0.9%","significant":true,"accounts":17331,"accountsAgreeing":8877,"n":89757,"medianMultiple":0.98,"p90Multiple":3.017,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:15","dimension":"hour_utc","bucket":"15","label":"15:00 UTC","question":"What time should you post on X?","statement":"15:00 UTC: the typical X account earned 2.1% less engagement on these posts than on its others (95% interval -2.9% to -1.3%), measured across 31125 accounts and 176291 posts in the 30 days to 2026-10-29.","effectPct":-2.14,"effectLoPct":-2.86,"effectHiPct":-1.3,"effectRange":"-2.9% to -1.3%","significant":true,"accounts":31125,"accountsAgreeing":16033,"n":176291,"medianMultiple":0.979,"p90Multiple":2.829,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:19","dimension":"hour_utc","bucket":"19","label":"19:00 UTC","question":"What time should you post on X?","statement":"19:00 UTC: the typical X account earned 2.3% less engagement on these posts than on its others (95% interval -3.2% to -1.5%), measured across 24926 accounts and 141044 posts in the 30 days to 2026-10-29.","effectPct":-2.28,"effectLoPct":-3.18,"effectHiPct":-1.5,"effectRange":"-3.2% to -1.5%","significant":true,"accounts":24926,"accountsAgreeing":12895,"n":141044,"medianMultiple":0.977,"p90Multiple":2.815,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:12","dimension":"hour_utc","bucket":"12","label":"12:00 UTC","question":"What time should you post on X?","statement":"12:00 UTC: the typical X account earned 2.5% less engagement on these posts than on its others (95% interval -3.3% to -1.7%), measured across 27822 accounts and 153702 posts in the 30 days to 2026-10-29.","effectPct":-2.53,"effectLoPct":-3.34,"effectHiPct":-1.73,"effectRange":"-3.3% to -1.7%","significant":true,"accounts":27822,"accountsAgreeing":14427,"n":153702,"medianMultiple":0.975,"p90Multiple":2.761,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:11","dimension":"hour_utc","bucket":"11","label":"11:00 UTC","question":"What time should you post on X?","statement":"11:00 UTC: the typical X account earned 2.7% less engagement on these posts than on its others (95% interval -3.6% to -1.9%), measured across 25778 accounts and 140826 posts in the 30 days to 2026-10-29.","effectPct":-2.68,"effectLoPct":-3.56,"effectHiPct":-1.92,"effectRange":"-3.6% to -1.9%","significant":true,"accounts":25778,"accountsAgreeing":13415,"n":140826,"medianMultiple":0.973,"p90Multiple":2.746,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:13","dimension":"hour_utc","bucket":"13","label":"13:00 UTC","question":"What time should you post on X?","statement":"13:00 UTC: the typical X account earned 2.9% less engagement on these posts than on its others (95% interval -3.6% to -2.1%), measured across 30147 accounts and 166699 posts in the 30 days to 2026-10-29.","effectPct":-2.85,"effectLoPct":-3.59,"effectHiPct":-2.11,"effectRange":"-3.6% to -2.1%","significant":true,"accounts":30147,"accountsAgreeing":15729,"n":166699,"medianMultiple":0.971,"p90Multiple":2.768,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:10","dimension":"hour_utc","bucket":"10","label":"10:00 UTC","question":"What time should you post on X?","statement":"10:00 UTC: the typical X account earned 2.9% less engagement on these posts than on its others (95% interval -3.5% to -2.0%), measured across 23728 accounts and 129073 posts in the 30 days to 2026-10-29.","effectPct":-2.87,"effectLoPct":-3.49,"effectHiPct":-2.02,"effectRange":"-3.5% to -2.0%","significant":true,"accounts":23728,"accountsAgreeing":12402,"n":129073,"medianMultiple":0.971,"p90Multiple":2.687,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:16","dimension":"hour_utc","bucket":"16","label":"16:00 UTC","question":"What time should you post on X?","statement":"16:00 UTC: the typical X account earned 3.1% less engagement on these posts than on its others (95% interval -3.9% to -2.3%), measured across 29640 accounts and 170811 posts in the 30 days to 2026-10-29.","effectPct":-3.1,"effectLoPct":-3.89,"effectHiPct":-2.3,"effectRange":"-3.9% to -2.3%","significant":true,"accounts":29640,"accountsAgreeing":15481,"n":170811,"medianMultiple":0.969,"p90Multiple":2.726,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:17","dimension":"hour_utc","bucket":"17","label":"17:00 UTC","question":"What time should you post on X?","statement":"17:00 UTC: the typical X account earned 3.2% less engagement on these posts than on its others (95% interval -3.9% to -2.3%), measured across 28102 accounts and 158650 posts in the 30 days to 2026-10-29.","effectPct":-3.21,"effectLoPct":-3.9,"effectHiPct":-2.3,"effectRange":"-3.9% to -2.3%","significant":true,"accounts":28102,"accountsAgreeing":14663,"n":158650,"medianMultiple":0.968,"p90Multiple":2.758,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:2","dimension":"hour_utc","bucket":"2","label":"02:00 UTC","question":"What time should you post on X?","statement":"02:00 UTC: the typical X account earned 3.2% less engagement on these posts than on its others (95% interval -4.4% to -2.2%), measured across 17024 accounts and 87746 posts in the 30 days to 2026-10-29.","effectPct":-3.24,"effectLoPct":-4.42,"effectHiPct":-2.17,"effectRange":"-4.4% to -2.2%","significant":true,"accounts":17024,"accountsAgreeing":8873,"n":87746,"medianMultiple":0.968,"p90Multiple":2.93,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:9","dimension":"hour_utc","bucket":"9","label":"09:00 UTC","question":"What time should you post on X?","statement":"09:00 UTC: the typical X account earned 3.5% less engagement on these posts than on its others (95% interval -4.3% to -2.6%), measured across 22588 accounts and 124304 posts in the 30 days to 2026-10-29.","effectPct":-3.52,"effectLoPct":-4.33,"effectHiPct":-2.61,"effectRange":"-4.3% to -2.6%","significant":true,"accounts":22588,"accountsAgreeing":11912,"n":124304,"medianMultiple":0.965,"p90Multiple":2.692,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:8","dimension":"hour_utc","bucket":"8","label":"08:00 UTC","question":"What time should you post on X?","statement":"08:00 UTC: the typical X account earned 3.5% less engagement on these posts than on its others (95% interval -4.5% to -2.7%), measured across 20527 accounts and 108010 posts in the 30 days to 2026-10-29.","effectPct":-3.52,"effectLoPct":-4.46,"effectHiPct":-2.69,"effectRange":"-4.5% to -2.7%","significant":true,"accounts":20527,"accountsAgreeing":10830,"n":108010,"medianMultiple":0.965,"p90Multiple":2.711,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:3","dimension":"hour_utc","bucket":"3","label":"03:00 UTC","question":"What time should you post on X?","statement":"03:00 UTC: the typical X account earned 3.6% less engagement on these posts than on its others (95% interval -4.7% to -2.4%), measured across 17748 accounts and 94204 posts in the 30 days to 2026-10-29.","effectPct":-3.56,"effectLoPct":-4.67,"effectHiPct":-2.4,"effectRange":"-4.7% to -2.4%","significant":true,"accounts":17748,"accountsAgreeing":9282,"n":94204,"medianMultiple":0.964,"p90Multiple":3.109,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:14","dimension":"hour_utc","bucket":"14","label":"14:00 UTC","question":"What time should you post on X?","statement":"14:00 UTC: the typical X account earned 3.8% less engagement on these posts than on its others (95% interval -4.5% to -3.0%), measured across 30755 accounts and 172845 posts in the 30 days to 2026-10-29.","effectPct":-3.8,"effectLoPct":-4.55,"effectHiPct":-2.97,"effectRange":"-4.5% to -3.0%","significant":true,"accounts":30755,"accountsAgreeing":16252,"n":172845,"medianMultiple":0.962,"p90Multiple":2.634,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:5","dimension":"hour_utc","bucket":"5","label":"05:00 UTC","question":"What time should you post on X?","statement":"05:00 UTC: the typical X account earned 4.1% less engagement on these posts than on its others (95% interval -5.3% to -3.0%), measured across 15091 accounts and 74863 posts in the 30 days to 2026-10-29.","effectPct":-4.12,"effectLoPct":-5.25,"effectHiPct":-3.01,"effectRange":"-5.3% to -3.0%","significant":true,"accounts":15091,"accountsAgreeing":7998,"n":74863,"medianMultiple":0.959,"p90Multiple":2.673,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:7","dimension":"hour_utc","bucket":"7","label":"07:00 UTC","question":"What time should you post on X?","statement":"07:00 UTC: the typical X account earned 4.8% less engagement on these posts than on its others (95% interval -5.8% to -3.8%), measured across 18318 accounts and 93035 posts in the 30 days to 2026-10-29.","effectPct":-4.81,"effectLoPct":-5.75,"effectHiPct":-3.82,"effectRange":"-5.8% to -3.8%","significant":true,"accounts":18318,"accountsAgreeing":9861,"n":93035,"medianMultiple":0.952,"p90Multiple":2.513,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:4","dimension":"hour_utc","bucket":"4","label":"04:00 UTC","question":"What time should you post on X?","statement":"04:00 UTC: the typical X account earned 5.2% less engagement on these posts than on its others (95% interval -6.1% to -4.0%), measured across 15292 accounts and 75662 posts in the 30 days to 2026-10-29.","effectPct":-5.18,"effectLoPct":-6.11,"effectHiPct":-4.02,"effectRange":"-6.1% to -4.0%","significant":true,"accounts":15292,"accountsAgreeing":8188,"n":75662,"medianMultiple":0.948,"p90Multiple":2.785,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:6","dimension":"hour_utc","bucket":"6","label":"06:00 UTC","question":"What time should you post on X?","statement":"06:00 UTC: the typical X account earned 5.2% less engagement on these posts than on its others (95% interval -6.2% to -4.0%), measured across 16940 accounts and 85609 posts in the 30 days to 2026-10-29.","effectPct":-5.2,"effectLoPct":-6.16,"effectHiPct":-4.02,"effectRange":"-6.2% to -4.0%","significant":true,"accounts":16940,"accountsAgreeing":9106,"n":85609,"medianMultiple":0.948,"p90Multiple":2.675,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"dow:0","dimension":"dow","bucket":"0","label":"Sunday","question":"What is the best day to post on X?","statement":"Sunday: the typical X account earned 4.8% more engagement on these posts than on its others (95% interval +4.3% to +5.4%), measured across 46689 accounts and 393205 posts in the 30 days to 2026-10-29.","effectPct":4.82,"effectLoPct":4.26,"effectHiPct":5.43,"effectRange":"+4.3% to +5.4%","significant":true,"accounts":46689,"accountsAgreeing":25039,"n":393205,"medianMultiple":1.048,"p90Multiple":2.781,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:6","dimension":"dow","bucket":"6","label":"Saturday","question":"What is the best day to post on X?","statement":"Saturday: the typical X account earned 2.1% more engagement on these posts than on its others (95% interval +1.5% to +2.7%), measured across 47458 accounts and 392517 posts in the 30 days to 2026-10-29.","effectPct":2.08,"effectLoPct":1.51,"effectHiPct":2.69,"effectRange":"+1.5% to +2.7%","significant":true,"accounts":47458,"accountsAgreeing":24472,"n":392517,"medianMultiple":1.021,"p90Multiple":2.609,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:1","dimension":"dow","bucket":"1","label":"Monday","question":"What is the best day to post on X?","statement":"Monday: the typical X account earned 1.2% more engagement on these posts than on its others (95% interval +0.7% to +1.7%), measured across 52046 accounts and 482840 posts in the 30 days to 2026-10-29.","effectPct":1.19,"effectLoPct":0.7,"effectHiPct":1.74,"effectRange":"+0.7% to +1.7%","significant":true,"accounts":52046,"accountsAgreeing":26585,"n":482840,"medianMultiple":1.012,"p90Multiple":2.513,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:4","dimension":"dow","bucket":"4","label":"Thursday","question":"What is the best day to post on X?","statement":"Thursday: the typical X account earned 1.8% less engagement on these posts than on its others (95% interval -2.3% to -1.2%), measured across 51196 accounts and 429802 posts in the 30 days to 2026-10-29.","effectPct":-1.75,"effectLoPct":-2.26,"effectHiPct":-1.18,"effectRange":"-2.3% to -1.2%","significant":true,"accounts":51196,"accountsAgreeing":26333,"n":429802,"medianMultiple":0.982,"p90Multiple":2.41,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:2","dimension":"dow","bucket":"2","label":"Tuesday","question":"What is the best day to post on X?","statement":"Tuesday: the typical X account earned 2.1% less engagement on these posts than on its others (95% interval -2.6% to -1.6%), measured across 52191 accounts and 520279 posts in the 30 days to 2026-10-29.","effectPct":-2.15,"effectLoPct":-2.65,"effectHiPct":-1.64,"effectRange":"-2.6% to -1.6%","significant":true,"accounts":52191,"accountsAgreeing":27034,"n":520279,"medianMultiple":0.979,"p90Multiple":2.384,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:5","dimension":"dow","bucket":"5","label":"Friday","question":"What is the best day to post on X?","statement":"Friday: the typical X account earned 2.9% less engagement on these posts than on its others (95% interval -3.4% to -2.4%), measured across 51701 accounts and 447054 posts in the 30 days to 2026-10-29.","effectPct":-2.88,"effectLoPct":-3.38,"effectHiPct":-2.37,"effectRange":"-3.4% to -2.4%","significant":true,"accounts":51701,"accountsAgreeing":27107,"n":447054,"medianMultiple":0.971,"p90Multiple":2.352,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:3","dimension":"dow","bucket":"3","label":"Wednesday","question":"What is the best day to post on X?","statement":"Wednesday: the typical X account earned 3.0% less engagement on these posts than on its others (95% interval -3.5% to -2.5%), measured across 51739 accounts and 471913 posts in the 30 days to 2026-10-29.","effectPct":-3.03,"effectLoPct":-3.54,"effectHiPct":-2.46,"effectRange":"-3.5% to -2.5%","significant":true,"accounts":51739,"accountsAgreeing":27167,"n":471913,"medianMultiple":0.97,"p90Multiple":2.411,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"link:no","dimension":"link","bucket":"no","label":"No","question":"Do links hurt reach on X?","statement":"No: the typical X account earned 75.0% more engagement on these posts than on its others (95% interval +72.7% to +77.8%), measured across 23109 accounts and 872045 posts in the 30 days to 2026-10-29.","effectPct":74.95,"effectLoPct":72.69,"effectHiPct":77.78,"effectRange":"+72.7% to +77.8%","significant":true,"accounts":23109,"accountsAgreeing":17768,"n":872045,"medianMultiple":1.749,"p90Multiple":7.507,"pageUrl":"https://playersells.com/insights/links-and-reach"},{"id":"link:yes","dimension":"link","bucket":"yes","label":"Yes","question":"Do links hurt reach on X?","statement":"Yes: the typical X account earned 41.3% less engagement on these posts than on its others (95% interval -42.1% to -40.5%), measured across 31957 accounts and 672293 posts in the 30 days to 2026-10-29.","effectPct":-41.29,"effectLoPct":-42.07,"effectHiPct":-40.5,"effectRange":"-42.1% to -40.5%","significant":true,"accounts":31957,"accountsAgreeing":23415,"n":672293,"medianMultiple":0.587,"p90Multiple":2.19,"pageUrl":"https://playersells.com/insights/links-and-reach"},{"id":"media:yes","dimension":"media","bucket":"yes","label":"Yes","question":"Do images get more engagement on X?","statement":"Yes: the typical X account earned 111.4% more engagement on these posts than on its others (95% interval +108.2% to +114.9%), measured across 34012 accounts and 1076293 posts in the 30 days to 2026-10-29.","effectPct":111.39,"effectLoPct":108.17,"effectHiPct":114.94,"effectRange":"+108.2% to +114.9%","significant":true,"accounts":34012,"accountsAgreeing":26652,"n":1076293,"medianMultiple":2.114,"p90Multiple":28.575,"pageUrl":"https://playersells.com/insights/images-vs-text"},{"id":"media:no","dimension":"media","bucket":"no","label":"No","question":"Do images get more engagement on X?","statement":"No: the typical X account earned 50.2% less engagement on these posts than on its others (95% interval -50.9% to -49.5%), measured across 39196 accounts and 774829 posts in the 30 days to 2026-10-29.","effectPct":-50.16,"effectLoPct":-50.85,"effectHiPct":-49.51,"effectRange":"-50.9% to -49.5%","significant":true,"accounts":39196,"accountsAgreeing":30088,"n":774829,"medianMultiple":0.498,"p90Multiple":1.724,"pageUrl":"https://playersells.com/insights/images-vs-text"},{"id":"video:yes","dimension":"video","bucket":"yes","label":"Yes","question":"Does video outperform images on X?","statement":"Yes: the typical X account earned 51.0% more engagement on these posts than on its others (95% interval +49.3% to +52.7%), measured across 40129 accounts and 680612 posts in the 30 days to 2026-10-29.","effectPct":51.01,"effectLoPct":49.33,"effectHiPct":52.68,"effectRange":"+49.3% to +52.7%","significant":true,"accounts":40129,"accountsAgreeing":28234,"n":680612,"medianMultiple":1.51,"p90Multiple":11.528,"pageUrl":"https://playersells.com/insights/images-vs-text"},{"id":"video:no","dimension":"video","bucket":"no","label":"No","question":"Does video outperform images on X?","statement":"No: the typical X account earned 29.8% less engagement on these posts than on its others (95% interval -30.5% to -28.9%), measured across 29399 accounts and 1252668 posts in the 30 days to 2026-10-29.","effectPct":-29.78,"effectLoPct":-30.5,"effectHiPct":-28.94,"effectRange":"-30.5% to -28.9%","significant":true,"accounts":29399,"accountsAgreeing":20453,"n":1252668,"medianMultiple":0.702,"p90Multiple":1.765,"pageUrl":"https://playersells.com/insights/images-vs-text"},{"id":"length_bucket:very_long","dimension":"length_bucket","bucket":"very_long","label":"Over 280 characters","question":"Does post length affect engagement on X?","statement":"Over 280 characters: the typical X account earned 15.3% more engagement on these posts than on its others (95% interval +14.2% to +16.2%), measured across 31976 accounts and 510799 posts in the 30 days to 2026-10-29.","effectPct":15.25,"effectLoPct":14.2,"effectHiPct":16.22,"effectRange":"+14.2% to +16.2%","significant":true,"accounts":31976,"accountsAgreeing":18912,"n":510799,"medianMultiple":1.153,"p90Multiple":4.643,"pageUrl":"https://playersells.com/insights/tweet-length"},{"id":"length_bucket:long","dimension":"length_bucket","bucket":"long","label":"180 - 280 characters","question":"Does post length affect engagement on X?","statement":"180 - 280 characters: the typical X account earned 1.4% less engagement on these posts than on its others (95% interval -2.1% to -0.8%), measured across 42392 accounts and 574135 posts in the 30 days to 2026-10-29.","effectPct":-1.4,"effectLoPct":-2.08,"effectHiPct":-0.79,"effectRange":"-2.1% to -0.8%","significant":true,"accounts":42392,"accountsAgreeing":21656,"n":574135,"medianMultiple":0.986,"p90Multiple":3.043,"pageUrl":"https://playersells.com/insights/tweet-length"},{"id":"length_bucket:medium","dimension":"length_bucket","bucket":"medium","label":"80 - 180 characters","question":"Does post length affect engagement on X?","statement":"80 - 180 characters: the typical X account earned 2.6% less engagement on these posts than on its others (95% interval -3.2% to -2.1%), measured across 53567 accounts and 1084830 posts in the 30 days to 2026-10-29.","effectPct":-2.65,"effectLoPct":-3.18,"effectHiPct":-2.09,"effectRange":"-3.2% to -2.1%","significant":true,"accounts":53567,"accountsAgreeing":27855,"n":1084830,"medianMultiple":0.974,"p90Multiple":2.842,"pageUrl":"https://playersells.com/insights/tweet-length"},{"id":"length_bucket:short","dimension":"length_bucket","bucket":"short","label":"Under 80 characters","question":"Does post length affect engagement on X?","statement":"Under 80 characters: the typical X account earned 7.8% less engagement on these posts than on its others (95% interval -8.6% to -7.0%), measured across 40658 accounts and 660950 posts in the 30 days to 2026-10-29.","effectPct":-7.81,"effectLoPct":-8.58,"effectHiPct":-6.96,"effectRange":"-8.6% to -7.0%","significant":true,"accounts":40658,"accountsAgreeing":22104,"n":660950,"medianMultiple":0.922,"p90Multiple":2.98,"pageUrl":"https://playersells.com/insights/tweet-length"},{"id":"hashtag_count:0","dimension":"hashtag_count","bucket":"0","label":"No hashtags","question":"Do hashtags work on X?","statement":"No hashtags: the typical X account earned 7.5% more engagement on these posts than on its others (95% interval +6.3% to +8.7%), measured across 19406 accounts and 784263 posts in the 30 days to 2026-10-29.","effectPct":7.45,"effectLoPct":6.27,"effectHiPct":8.74,"effectRange":"+6.3% to +8.7%","significant":true,"accounts":19406,"accountsAgreeing":10617,"n":784263,"medianMultiple":1.075,"p90Multiple":3.699,"pageUrl":"https://playersells.com/insights/hashtags"},{"id":"hashtag_count:1","dimension":"hashtag_count","bucket":"1","label":"1 hashtag","question":"Do hashtags work on X?","statement":"1 hashtag: the typical X account earned 4.2% less engagement on these posts than on its others (95% interval -5.1% to -3.2%), measured across 24084 accounts and 343361 posts in the 30 days to 2026-10-29.","effectPct":-4.22,"effectLoPct":-5.1,"effectHiPct":-3.24,"effectRange":"-5.1% to -3.2%","significant":true,"accounts":24084,"accountsAgreeing":12710,"n":343361,"medianMultiple":0.958,"p90Multiple":3.297,"pageUrl":"https://playersells.com/insights/hashtags"},{"id":"hashtag_count:2","dimension":"hashtag_count","bucket":"2","label":"2 hashtags","question":"Do hashtags work on X?","statement":"2 hashtags: the typical X account earned 5.2% less engagement on these posts than on its others (95% interval -6.3% to -4.1%), measured across 13300 accounts and 148753 posts in the 30 days to 2026-10-29.","effectPct":-5.2,"effectLoPct":-6.34,"effectHiPct":-4.06,"effectRange":"-6.3% to -4.1%","significant":true,"accounts":13300,"accountsAgreeing":7207,"n":148753,"medianMultiple":0.948,"p90Multiple":2.84,"pageUrl":"https://playersells.com/insights/hashtags"},{"id":"hashtag_count:3+","dimension":"hashtag_count","bucket":"3+","label":"3+ hashtags","question":"Do hashtags work on X?","statement":"3+ hashtags: the typical X account earned 5.3% less engagement on these posts than on its others (95% interval -6.6% to -4.0%), measured across 10824 accounts and 165293 posts in the 30 days to 2026-10-29.","effectPct":-5.32,"effectLoPct":-6.64,"effectHiPct":-3.97,"effectRange":"-6.6% to -4.0%","significant":true,"accounts":10824,"accountsAgreeing":5809,"n":165293,"medianMultiple":0.947,"p90Multiple":2.991,"pageUrl":"https://playersells.com/insights/hashtags"}],"notes":["Effects are observational associations across accounts, not causal estimates. No controlled experiment was run.","The thread dimension is omitted: the classifier currently identifies almost no posts as part of a thread, so any thread figure would be an artefact rather than a finding.","The language dimension is omitted: the language mix of this catalog reflects which accounts are tracked, not how X treats languages, so a per-language effect would be a fact about our sampling.","Interaction counts are read at collection time and reflect that moment. They are not live figures and will differ from what the platform shows today.","Related account-level reports are published under https://playersells.com/insights/{handle} for every account with a stable sample."]}